Write, preview, send.
Name the campaign, write a subject line and your message, and switch to Preview to see it the way your readers will. Drafts are saved to your workspace, so you can continue on another device or ask a teammate to review.
When you are happy with it, send it from your verified domain. Campaigns use the same DKIM-signed setup as your transactional email, so there is nothing extra to configure.
Reusable templates with variables.
Save emails you use often as templates and add placeholders like {{first_name}} or {{order_number}}. Set a fallback value for each variable, preview the result with those values and copy the template ID for your integration.
Templates work for both sides of your email: the welcome email your app sends and the monthly update your team writes.
Campaigns people want to open.
Send only to people who asked to hear from you, and include a clear unsubscribe link in every marketing email. Keep the subject specific, the message short and the next step obvious.
Keep marketing apart from critical messages. Password resets and receipts go out through the API the moment they are triggered, so they never wait behind a newsletter.
Campaigns or transactional email?
| Campaigns | Transactional API | |
|---|---|---|
| Sent to | Many subscribers at once | One person, triggered by an action |
| Examples | Product updates, newsletters, announcements | Password resets, receipts, sign-up confirmations |
| Created in | The Mailumi dashboard | Your application, through the API |
| Templates | Yes, with {{variables}} | Yes, with {{variables}} |
Email campaigns: common questions
- Is Campaigns included in my plan?
- Yes. Campaigns and templates are included in Free, Pro and Scale. Campaign emails count toward the same monthly allowance as your API emails.
- Do I need to know HTML?
- No. Write campaigns in plain text. Templates also accept your own HTML if you prefer to design the layout yourself.
- Can I personalise emails with the recipient’s name?
- Yes. Add placeholders like {{first_name}} to a template and set a fallback value for recipients without that detail.
- Can I send campaigns and transactional email from the same domain?
- Yes. Both use your verified domain. Many teams add a subdomain such as news.yourbrand.com for marketing to keep its reputation separate from critical product email.