Mailchimp alternative

A Mailchimp alternative for product email and campaigns.

Mailumi is a Mailchimp alternative for teams that send product email from their app and announcements to their users. Mailchimp Transactional, formerly Mandrill, is an add-on to a paid Mailchimp plan, so 50,000 emails a month cost at least $60. On Mailumi Pro they cost $20, with Campaigns included.

Mailchimp is best known for newsletters and marketing automation. Its sending API, Mailchimp Transactional, is sold in blocks of 25,000 emails on top of a Standard or Premium marketing plan. Mailumi puts the sending API, inbound email and campaigns in one monthly plan.

Free plan with 1,500 emails a month. No credit card required.

One plan instead of two.

Mailchimp Transactional costs $20 per block of 25,000 emails, with lower block prices from 500,000 emails a month. It is sold only as an add-on to a Mailchimp Standard or Premium plan, and Standard starts at $20 a month for 500 contacts. Unused emails in a block do not carry over to the next month.

That puts the smallest Mailchimp setup at $40 a month for up to 25,000 emails, $60 for 50,000 and $220 for 250,000. Mailumi Pro includes 50,000 emails for $20 and Scale includes 250,000 for $80, with no second plan to keep active. Mailumi Free sends 1,500 emails a month at no cost, while Mailchimp gives new Transactional users up to 500 free emails to try it.

Campaigns without paying per contact.

Mailchimp prices its marketing plans by contacts: Standard costs $20 a month for 500 contacts and 6,000 sends, $45 for 1,500 contacts and $60 for 2,500. Mailumi includes Campaigns in every plan, each audience holds up to 100,000 contacts, and campaign emails use the same monthly allowance as your API emails.

Mailchimp offers far more for marketers: automation flows, predictive segments, popup forms, SMS and over 300 integrations. Mailumi Campaigns cover what product teams send most, such as product updates, newsletters and announcements, with CSV import, templates with {{variables}}, an unsubscribe link and one-click unsubscribe headers in every campaign.

Made for the way developers work.

Mailchimp Transactional sends with a JSON POST to messages/send, with the API key inside the request body and the sender split into from_email and from_name. Mailumi takes from, to, subject and html or text, with the API key as a Bearer token. Keys can be limited to one domain, given only the permissions they need and set to expire.

Both receive email on a domain or subdomain and post it to your webhook. Mailchimp collects inbound messages and posts them in batches, roughly once a minute. Mailumi sends a signed webhook for each received email and retries automatically when your endpoint is down.

Where your data lives differs too. Mailchimp’s servers are in the United States. Mailumi stores account data, email history and content in the EU, and sends through Amazon SES in Ireland.

Mailumi vs Mailchimp at a glance

MailumiMailchimp Transactional
Plan you needAny Mailumi plan, including FreeMailchimp Standard (from $20/month) or Premium
Free option1,500 emails/month, no time limitUp to 500 trial emails for new users
25,000 emails/month$20 (Pro)$40 (Standard + 1 block)
50,000 emails/month$20 (Pro)$60 (Standard + 2 blocks)
100,000 emails/month$70 (Pro + 50,000 extra at $1.00 per 1,000)$100 (Standard + 4 blocks)
250,000 emails/month$80 (Scale, included)$220 (Standard + 10 blocks)
Inbound emailIncluded, one signed webhook per emailInbound routes, posted in batches about once a minute
SMTPPro and Scale (smtp.mailumi.com, ports 465 and 587)smtp.mandrillapp.com, ports 25, 587, 2525 and 465
Marketing emailCampaigns included in every planMailchimp marketing plans, priced by contacts
Where data is storedEU on every planUnited States

Competitor prices from their public pricing pages, checked 18 October 2026. Monthly prices in USD, excluding taxes. Totals with extra emails use each provider’s published overage rate. Mailchimp totals use the smallest Standard plan (500 contacts) plus blocks of 25,000 emails at $20.

Mailchimp alternative: common questions

Sources

Sources checked . Third-party features and prices may change.

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